Vibe Wire consultancy
VibeWire consultancy is the first of its kind business consultancy service and a one stop solution for brands operating especially in the Hospitality and FNB sector in the Indian market to help scale FNB businesses to new heights and develop a sustainable business model over a longer period of time.
VibeWire as a brand has serviced over 50+ clients and brands successfully operating in the FNB and Hospitality space as of now from upscale luxury hotels to chic restaurants, bars, lounges, nightclubs, gourmet food brands, stand alone food/beverage brands to gigantic liquor companies, energy drink companies etc.
A team comprising of selective MBA graduates constituting of Jr. and Sr. analysts with astute knowledge in their respective fields of study, and consultants with terrific business acumen, unconventional business approach to realtime focused problems and first hand enriched experience serving clients from the FNB and Hospitality industry in India.
We address realtime problems faced by FNB brands in terms of marketing, brand building, product and brand development, communications, strategy, culture development and management, expansion, operations, supply chain, business development, finances, taxation, accounts, HR etc.
Some of the common questions we address for our clients:
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How to Increase revenue efficiently?
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How to cut costs effectively?
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What kind of culture to build and promote at the venue?
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What kind of new product and brand extensions to consider?
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What are some out of the box ways to promote the brand/product/venue effectively?
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How to efficiently reach the brand’s target audience?
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How to increase footfall at the venue?
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Whom should the brand collaborate with to promote themselves on a large scale?
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How should the brand position itself in the market?
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How to expand the business to different markets?
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What strategy should the business use to expand?
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How to raise funds in this business?
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How to ensure to not run out of business in a short time?
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What type of unconventional marketing and promotions should the business engage in for maximum brand impact?
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How to promote alcohol and tobacco products within the legal scope using surrogate marketing, promotions and experiential marketing?
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How to get your relatively newer alcohol brand listed at big hotel and restaurant chanins?
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What type of activation should the newer alcohol brands engage in?
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How to ensure monthly lifting of alcohol stock by big chains of hotels and restaurants?
Success stories
VibeWire Consultancy catered to Craft Bar, BKC to revamp their social media presence and to re position themselves uniquely in the market along with the common issue of increasing foot fall organically at the venue without increasing capex too much with a permanent solution for customer retention.
VibeWire Consultancy helped provide necessary cutting edge solutions and ideas to revamp their social media presence and re-position themselves with a unique value proposition with unconventional and creative ideas to increase customer base and to retain existing customers having understood the market requirements both on a micro and macro level.
Success stories
Ciroc Vodka, a marquee brand for Diageo India approached VibeWire to provide solutions on entertainment services for their outdoor pool party project at Grand Hyatt Mumbai.
VibeWire has provided cutting edge artists with consultation in terms of lights and sound production for the outdoor venue.
VibeWire also roped in a collaboration with Diageo cigarettes to cross promote both brands and has successfully executed the first of its kind pool party event at The Grand Hyatt Mumbai under its scope of surrogate marketing promotions and experiential marketing.
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Success stories
Monkey Bar, Bandra West approached VibeWire for a mid week boogie at their premises to offer certain entertainment services at its bar to attract foot fall on a weekday which not a lot of bars were doing at the time. VibeWire has consulted them in terms of entertainment services for a mid week party on a weekly basis and has programmed some astounding blues and jazz live artists for the venue.